We are not just a company...were
more of a lifestyle, said Michael Fear, 23, founder and
CEO of a new online company operated out of his Versailles home.
Fear launched the first phase of Get Better Today on Monday,
Fear is a 2007 graduate of South Ripley High School and graduated
from Morehead State University in May 2011 with a degree in
Get Better Today is a company that connects motivated individuals
with private instructors in their given field of interest through
an online directory.
Get Better Todays online directory will initially consist
of instructors focused in baseball, softball, golf and physical
training from Indiana, Ohio and Kentucky. Eventually, Fear plans
to include instructors from other sports, music and possibly
art in the directory. Fear also hopes his directory will one
day consist of instructors from all over the United States.
So how does Get Better Today work?
For example, someone has an 8-year-old son and they are
interested in finding a private hitting or pitching instructor,
said Fear, they would visit the Get Better Today website
and select baseball, then select either hitting or pitching
from a drop down menu. They would then enter their zip code
and the search results would reveal the profiles of instructors
who specialize in hitting or pitching within a 100 to 200 mile
radius. Each profile will have a picture of the instructor in
the directory, his or her contact information, as well as experiences
- its basically kind of like their own personal resume.
Get Better Today visitors will be able to contact anyone in
the online directory through the website.
The idea for Get Better Today came to Fear in January 2011,
as he was beginning his last semester of college.
I would sit around and try to think of ideas that would
work, Fear told the Osgood Journal. This
is one I thought of it in the middle of the night. I called
and explained it to my parents the next day and they liked it,
so we went with it.
Fear looked for webpage developers he could hire and started
the trademark process while he was still in school. Since January,
Fears concept for Get Better Today has stayed the same
but some details have changed as the companys official
launch date has arrived.
Right now, theres nothing like this except word
of mouth, said Fear. Were very similar to
Angies List, except it is geared towards doctors, plumbers,
Phase one of Get Better Today launches highlights the site features
and allows you to shop from its online inventory. During phase
one, instructors will be able to register and be put on a waiting
list for the directory, athletes will be able to register on
the site, and people will be able to nominate instructors they
believe to be beneficial to other athletes.
Get Better Todays online inventory consists of silicone
wristbands, sweatbands, one-inch wide wristbands, over 30 types
of T-shirts, yoga pants, exercise shorts, lanyards and moisture
Fear explained that he has not set a specific date to launch
the second phase of the company, but expects people will be
able to use Get Better Todays services in March 2012.
There will be a lot of testing and controlling of growth between
the launching of phases one and two.
Fear has many goals for the future of Get Better Today. Long
term goals include partnering with a major sports company as
well as adding a calendar feature that will allow the athletes
to schedule their sessions on the Get Better Today website.
Get Better Today would not exist if it wasnt for the help
of Fears parents, Jim and Peggy Fear.
part of the reason this exists, said Fear, it was
my idea, but they definitely helped me get it started.
According to Fear, his dad Jim deals a lot with the day-to-day
operations and helps with Get Better Today shipments. His mom,
Peggy, is the organizer of the group and also helps
Fear with his vision for the company.
This would have never been a goal of mine four years ago,
said Fear when asked about being the founder and CEO of a company
at 23 years old. Id say for the last two years Ive
constantly thought of stuff because nothing else seemed enjoyable
to me. Im the type of person thats got to be doing
something that has a purpose behind it. I have to have something
that I can try to improve and get better at myself; Ive
got to have motivation behind it. My purpose with that is not
to make a whole lot of money. Its more the accomplishment
and the ambitious part of me. Thats really what its
For more information visit www.getbettertoday.com, follow Get
Better Today on Twitter (@GetBetterToday) or like
Get Better Today on Facebook.